Babici was founded in 2009 by Australian designer Kev Babakian who fused his passion for cycling with a love affair for design. Through this unique blend the Babici brand has grown to become one of Australia's leading cycling apparel labels. Babici experienced rapid growth when the demand for an Australian brand became highly sought after by cycling enthusiasts both locally and abroad.
Babici's design vision is of understated simplicity and sophistication. Choosing neutral palettes with no complexity and impeccable attention to detail is proving to be a highly desirable offering for the cycling community.