“Bright Zebra” is a Brisbane (Australia) based company, founded by Nina Meyers (Nina Du Thaler) and Bob Beusekom, entrepreneurial parents, who are currently working in senior roles in IT (CIO and program director). The company offers several products, one of which is a series of 7 books “Diary of Elle”, supported by games, social media and related products.
Diary of Elle informs and inspires children’s awareness through fun stories in diary-format about cyber-safety, starring Elle (the diary-owner) and her friends. Primary customers are children ranging from 8 to 12 and their parents.
The books are sold primarily as e-books through Amazon and as paper-books through other channels and are “fun to read, with learning on the side”, without the pretention to be academic or pedagogical.
The characters are “highly self-identifiable”, similar across books, games, social media and related products. Children will relate to them quickly and notice that the characters are able to solve most of the cyber-safety challenges, sometimes supported by a trusted person such as a parent.
Bright Zebra collaborates with independent professionals, located around the world, such as editors and game developers in Australia, illustrators in Asia, social media experts in Europe and companies in the US.