About Us

Safe Direction is a national supplier and manufacturer of car park, warehouse, road and bridge, barriers and services to the Australian market.

Leading innovation sets Safe Direction apart. Advanced proprietary barriers have been designed, developed and patented by Safe Direction for exclusive supply to the Australian market and under license to its international partners.

Car Park and Warehouse Barriers:

- RhinoStop
- RhinoStop Elite
- RhinoStop Screen
- RhinoStop SkyEdge
- RhinoStop 240 High Containment
- RhinoStop TruckGuard

Road Safety Barriers:

- RamShield Guardrail
- W-Beam Guardrail
- Thriebeam Guardrail
- SKT Guardrail End Terminal
- FLEAT Guardrail End Terminal
- LogRail Safety Barrier
- Pedestrian Fence

Founded in 2012 by a group of leading industry participants,Safe Direction's national market penetration is a barometer of the success being enjoyed by its customers that have gained a competitive edge from faster order fulfilment, a unique product offering and unrivalled technical support.

Business size

26-100 employees

Commercial presence